At Qwegle, we observe shifts in public consciousness closely to track sentiment and help businesses respond meaningfully. Earth Day 2025 is a case study in how environmental awareness is no longer an optional CSR checkbox. It’s turning into a brand-defining issue.
Social media platforms were built to connect, but they often end up comparing. The curated highlight reels users post – vacations, success stories, filtered selfies – can distort reality and self-worth. Apps like Instagram and TikTok can encourage dopamine-driven engagement, where the next “like” or “view count” becomes a subconscious craving.
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